Top 5 Business Finance & Business Solutions iOS Apps in Kenya: Q4 2023

The fourth quarter of 2023 saw notable trends in the performance of the top Business Finance & Business Solutions apps on iOS in Kenya. Here’s a detailed look at the weekly downloads, revenue, and active users for the top five apps, based on data from Sensor Tower.

QuickBooks Accounting experienced a stable increase in weekly revenue, starting at around $120 and peaking at $158 by the end of December. Weekly downloads fluctuated, peaking at 69 in early December and dropping to 12 towards the end of the month. The app's active users saw a slight increase from 176 at the start of the quarter to 188 by the end.

Invoice Maker & Billing App showed a varying weekly revenue trend, starting at $85 and reaching a high of $121 by late November, with a peak of $109 in the final week of December. Downloads were low throughout the quarter, peaking at 9 in late October and reaching 5 by the end of December.

Invoice2go: Easy Invoice Maker had an uneven revenue trend, starting at $61 and fluctuating to a high of $108 in mid-November, ending the quarter at $90. The app’s downloads were minimal, with occasional peaks such as 14 in late October but mostly remained at 0 for several weeks.

Zoho Invoice Maker App saw a modest increase in revenue, beginning at $34 and reaching a high of $67 in early December, ending the quarter at $36. Weekly downloads showed a slight upward trend, peaking at 21 in late October, but dropping to 0 by the end of the year. Active users increased from 75 to 80 over the quarter, with a peak of 98 at the end of October.

Accounting App - Zoho Books exhibited steady revenue growth, starting at $41 and ending at $44, with a peak of $59 in early October. Downloads peaked at 40 in early October but generally remained low, ending the quarter at 5. Active users remained relatively stable, starting at 76 and ending at 82, with minor fluctuations throughout the quarter.

For more detailed insights and analytics, visit Sensor Tower.